Perfect Details‘Good’ is never good enough Plans can never be perfect, so you have to take risks, put them to the test right away, and then revise them constantly. What matters is being the first to be recognized by users. To be the best, a service must offer an amazing and unprecedented experience-with an emphasis on “unprecedented.”But unprecedented means more than just being first. The competition LINE is taking part in is a speed battle in a volatile environment. However perfect, a service won’t draw attention from users if it misses the timing. Stay a Step AheadA swift beta rollout is better than a perfect one that comes too late You need to keep an eye on their every action, no matter how slight, to uncover those hidden needs, constantly checking and re-checking, using every quantitative and qualitative method. Often users don’t even know what their needs are, so discovering them requires an obsessive, almost fanatical, level of analysis. Their needs can change from moment to moment. You must think from the users' perspective when making critical decisions and make their needs your prime criteria because users are the judges who ultimately determine success.But uncovering our users’ needs is a more difficult challenge than you may realize. To create WOWs, it is most vital to truly understand user needs. Our entire business is built on understanding our users. There are a total of 11 LINE STYLE keywords and key concepts. LINE STYLE will continue to be updated in the future as needed. LINE STYLE 2.0 also demonstrated the changes in the internal and external environments that had occurred between the two versions, and the changes that LINE required in response. Through this approach, we believe that LINE's unique corporate management and working methods will be maintained and will continue to develop!Reflecting the feedback we heard about LINE STYLE 1.0 - that the six keywords were somewhat abstract - each keyword was explained in more detail in LINE STYLE 2.0, which came out in October 2018. This meant not creating something new, but a prioritization of what we have always talked about. In order to make it clear to everyone what kind of work style we are pursuing and to deliver it to the next generation of LINERs, we had to organize that knowledge in writing. So, for those newer LINERs, we needed to narrow the gap between them and those who had been at LINE since the beginning. However, as of 2018, the total number of LINERs globally had grown to more than 7,000, with more than half of them joining LINE in the third and fourth year following the company’s establishment. People who had been working at LINE for a long time already knew those values from their experience, so they didn't need to have them explained. In fact, the ideas behind LINE STYLE had always existed at LINE since the company’s birth, but this was the first time we fully explained those ideas and came up with a common language to talk about them. In January 2017, the first LINE STYLE (1.0) was created, consisting of six keywords: NEEDS, SPEED, DETAIL, DATA, TEAMWORK, and ENJOY. The word LINER, which you can see all over the BLOGs on the LINE recruitment page, implies the meaning of individuals who make LINE's worldview. And LINERs are the people who comprise LINE's genes, that is, LINE STYLE. Just like a species’ DNA isn’t created overnight, a company's own way of working and thinking evolves over time, too. LINE STYLE refers to LINE’s unique way of acting and thinking, and is the actualization of “WOW=No.1.” It is like LINE's DNA. It is a value that all LINERs must adhere to regardless of the organization they belong to or the job they are in charge of. Therefore, LINERs always need to ask ourselves this question, “Is this WOW?” This isn't just about products or services.
1 services that lead the market and that change paradigms always have “WOW.” The two ideas are inextricably linked: Pursuing Wow creates No. The value that LINE considers to be most important can be summed up in a single word: “WOW.” “WOW” is that “amazing first experience and impression that people want to share with friends.” No. And from that messenger app, we have grown into so many other fields, like gaming, fintech and AI. Although LINE started as a search service, it drastically changed directions to become a messenger app due to the support we got from our users. 1 goal in mind, LINE is the place where we work together as a team to achieve great things.In order to realize the mission of “CLOSING THE DISTANCE,” LINE always tries to understand consumers’ constantly changing needs, challenge ourselves and look at the bigger picture. 1 services, loved by users around the world, and to realize LINE’s mission of “CLOSING THE DISTANCE.” With that No. “A place where people who dream the same dream and realize that dream together.” The dream goal at LINE is to create No.